J.D.Power and Associates’ 2013 initial Quality Study (IQS) has ranked the Kia Soul and Kia Sportage as leaders in the compact Multi-Purpose Vehicle and Sub-compact CUV segments, respectively. And, for the first time, Kia ranks among the automotive industry’s top 10 nameplates for initial quality in the U.S. the 2013 Soul ranked first in the compact MPV segment for the second consecutive year, and the Sportage tied for the highest ranking in the sub-compact CUV category.
According to the IQS study, Kia made substantial improvements with gains that outpaces the industry average and resulted in the brands best-ever score.
The annual repost analysed responses from 83,442 respondents about 230 vehicle models and attributes across eight categories, including the driving experience, engine and transmission and a broad range of quality problem symptoms reported by vehicle owners.
This is an exact article taken from Kia Motors Vision 21 magazine issue 131 published August 2013
